
EXO35
Stay warm, look good.

Hand-felted woollen shoes, formed as one seamless piece by women who do the felting better than any machine — from the coarse Pakistani wool that is exactly wrong for a sweater and exactly right for a shoe.
Felting predates weaving. It works because a wool fibre is not smooth — its surface is covered in overlapping scales, all pointing the same way, from root to tip. Add warmth, water and a little soap, and the scales lift; agitate the fleece and the fibres migrate in the one direction the scales allow and cannot back out. It is a ratchet. The bond is mechanical, it is permanent, and it needs no thread and no glue.
So a felted shoe is not cut from panels and stitched. Wool is laid in alternating layers over a template, wetted, rubbed, rolled and shrunk by better than a third, and what comes off the last is a single seamless hollow shell. There are no seams, which matters, because seams are where footwear fails.
Wool then does the rest of the work. It holds up to a third of its weight in moisture as vapour without feeling wet — polyester manages 0.4% — which is why it buffers a foot rather than waiting for the sweat to form and then moving it. It resists odour: independent testing puts merino at 66% less body odour than polyester. It will not melt or drip in a flame; it self-extinguishes. And at the end of its life it biodegrades, releasing nitrogen and sulphur back into the soil rather than fragmenting into microplastic.
The Pakistani angle is the part people miss. Pakistan has 33.5 million sheep and clips roughly 50,800 tonnes of wool a year, and that wool is coarse — 31 to 37 microns. It makes a scratchy jumper. But coarse mountain wool is precisely the fibre class that makes dense, hard-wearing structural felt, which is why the Alpine and Russian felt-boot traditions never used merino either. The craft is already here too: namda, the felted wool rug made with nothing but water, soap and pressure, is a living Pakistani tradition, and it is already used to make indoor shoes. We are not importing a European craft. We are giving a local one a better market.
“Every skilled woman spun with her hands, and brought what she had spun.”
Three of our four ventures are named from scripture, and none of the names are decorative. They describe what the business is for.
The essentials.
Seamless by construction
Formed in one piece over a template and shrunk onto the last. No stitched panels, no seams to split.
Wool buffers, it does not just wick
Wool holds up to a third of its weight in moisture as vapour without feeling wet. Polyester’s regain is 0.4%.
66% less odour than polyester
The fibre structure resists the bacteria that make footwear smell. Independently tested.
The right wool, the right hands
Coarse 31–37µm Pakistani wool is poor for apparel and ideal for structural felt — and namda felting is already a local craft.
Specification.
- Material
- 100% natural wool — sheep wool and leather are residual products
- Construction
- Hand-felted over a resist, seamless, fulled on a last
- Shrinkage
- ≈35–41% from layout to finished shell
- Moisture
- Holds up to ⅓ of its weight as vapour without feeling wet
- Odour
- 66% less than polyester (independently tested)
- Flame
- Self-extinguishing — does not melt or drip
- End of life
- Biodegradable — returns nitrogen and sulphur to soil
- Made by
- Local women, who do the felting better
The other ventures.
Interested in this venture?
Investment, distribution, supply or stockist enquiries — tell us which and we will put you with the right person.