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Lahore, Punjab, Pakistan

Roger Z. Moon

Entrepreneur. Reverend. Chairman.

I build businesses in Pakistan and spend what they earn on schools, clean water and freedom from bonded labour.

  • Managing Director — Woerden Enterprise (Pvt) Ltd
  • President & Chairman — Woerden Welfare School System Pakistan
Roger Z. Moon, Managing Director of Woerden Enterprise and Chairman of the Woerden Welfare School System

Roger Z. Moon

Managing Director, Woerden Enterprise · Chairman, Woerden Welfare

Students, taught free
500+Students, taught free
Water facilities
50+Water facilities
Families supported
1,200+Families supported
Operating ventures
4Operating ventures
What I do

Two halves. One purpose.

Most charities depend on the next donation arriving. I built businesses instead — and pointed their profits at the problem.

A charity that lives on donations closes when the donations stop. I would rather own the business that funds the classroom.

I run two things that most people would keep apart. On one side, Woerden Enterprise: four companies turning agricultural waste into electricity, groundwater into safe drinking water, moringa leaf into nutrition, and raw wool into work. On the other, the Woerden Welfare School System: schools that charge nothing, water plants that cost nothing, and a programme that buys families out of the brick kilns.

They are not separate. The first pays for the second. A charity that lives on donations closes when the donations stop — so I would rather own the businesses that fund the classroom than write the letter asking someone else to.

Expertise

What I bring to a table.

Six areas where I have built something that runs — not consulted on one.

Social enterprise leadership

Building companies whose profits are structurally committed to welfare — not as CSR, but as the reason the company exists.

Renewable energy development

Waste-to-energy project development: feedstock economics, anaerobic digestion, and partnership with Dutch engineering.

Water infrastructure

Filtration and reverse-osmosis plants — commercial branches that fund free community facilities.

Education & school administration

Chairing a five-campus free school system registered with the Government of the Punjab.

Bonded labour rehabilitation

Legal aid, relief, housing and schooling for families held in brick-kiln debt bondage.

Cross-border partnership

Working between Dutch capital and technology and Pakistani land, labour and craft.

Why this exists

The scale of it.

These are not our numbers. They are the country’s — and they are the reason the work is shaped the way it is. Every figure links to its source.

Children out of school

25.1 million

children aged 5–16 are out of school in Pakistan — 35% of that age group, the second-highest number in the world.

UNICEF Pakistan

9.7 million

of those out-of-school children are in Punjab alone — the largest number of any province.

UNICEF Pakistan

52.8%

female literacy in Pakistan, against 68% for men — the gap our girls’ schooling is built to close.

PSLM / Economic Survey 2024–25

Water you cannot drink

~47%

of Pakistanis have access to safe drinking water. The UN puts it plainly: it is unavailable to nearly half the country.

UN in Pakistan

267 of 433

water samples tested across 29 Pakistani cities came back unsafe — 62%. The leading cause is bacteriological, then arsenic.

PCRWR, Drinking Water Quality in Pakistan

50–60 million

people on the Indus Plain draw groundwater likely to exceed the WHO arsenic limit — eastern Punjab, including Lahore, is worst affected.

Podgorski et al., Science Advances (2017)

~27,000

children die every year in Pakistan from diarrhoeal disease linked to unsafe water.

National Library of Medicine

Debt that outlives you

~2.35 million

people live in modern slavery in Pakistan — the fourth-highest absolute number in the world.

Global Slavery Index 2023, Walk Free

1 million+

men, women and children work in roughly 10,000 brick kilns in Punjab alone.

ILO / APPG for Pakistani Minorities (2024)

1992

the Bonded Labour System (Abolition) Act outlawed bondage and extinguished every peshgi debt. Three decades on, the kilns are still full.

Bonded Labour System (Abolition) Act, 1992
Children in a Joshua School classroom, seated at tables with their school bags
In their words

“We were trapped for years in debt bondage at a brick kiln. They helped free our family through legal support and found us proper housing. Our children now go to school.”

A freed brick kiln workerFreedom from Bondage programme

“Thanks to the scholarship, I completed my Bachelor’s in Computer Science. My family could not afford the fees. I am now working and supporting them.”

Scholarship recipient

Questions

The things people ask first.

Who is Roger Z. Moon?
Roger Z. Moon is a Pakistani entrepreneur and ordained reverend based in Lahore. He is Managing Director of Woerden Enterprise (Pvt) Ltd — which operates Biogas Pakistan, Horeb Bottled Drinking Water, REV222 Moringa and EXO35 — and President & Chairman of the Woerden Welfare School System Pakistan, which runs the Joshua School System, free drinking water plants, scholarships, and a programme freeing families from brick-kiln bonded labour.
What does he do?
He builds commercial businesses in Pakistan and directs their proceeds into welfare work. He leads four ventures across renewable energy, water infrastructure, health and wellness, and artisan craft, and chairs a five-campus free school system registered with the Government of the Punjab.
How do the businesses fund the welfare work?
The ventures are genuine commercial businesses. Horeb sells bottled water to those who can pay, which helps keep the welfare arm’s free drinking water plants free. The model is deliberate: trade funds compassion, so the schools do not depend solely on donations.
Is education at the Joshua Schools really free?
Yes. Tuition, textbooks, notebooks, stationery, a school bag, the uniform and meals are all provided free of charge, with no hidden fees. The schools serve 500+ students across three active campuses, with two more opening.
Where is he based, and how can he be contacted?
His office is at Khalique Nagar, 22-Km Ferozepur Road, Youhanabad, Lahore, Punjab, Pakistan. He can be reached on +92 345 4344314 or at info@wwsspak.com for welfare enquiries and info@biogaspakistan.com for enterprise enquiries.
Work with me

Let’s build something that outlasts the funding.

Sponsor a child’s schooling, invest in the biogas plant, stock Horeb or partner on a water facility — the conversation starts the same way.